“Social media is a disaster not because of what it is but because of how we use it”

-KEVIN HOHE

Our story

If you are here you likely witnessed my avatar in a alternative reality on some socialmedia platform. The truth is I distain social media and wish it were not the medium of communication. I don’t think it is evil, but do think it has been deployed in a evil way.

Social media is a place where humans go to pretend to be informed or consume information but rather are consumed, exhausted, confused and triggers. By way of being on this platform a case could be made that I am no different. The truth is, this page is the goal. Monetization of my avatar, my conversations or my ideas is gross and unnecessary.

Fortunately I’ve made my money and have 10 figures modeled 7 ways. Idon’t need to do this. I am doing this because I hope to help others to break free of stupid thought in favor of deep meaningful critical thought. The desire to be mem’d.

Humans are not to be memed. When you Niche yourself, the issue is not that its just your “social media brand”. It is that this virtual brand affects you.

With that I hope to have fun on social media. I hope to be the most incongruent confusing and nuanced authentic human on the web. The truth is, I wish my avatar wasn’t on the web. We have already deleted one of my favorite words significance by “meming” it. I intent to say radical things to some people who’s ego’s won’t like them.

Let me start with my two favorites: Josh Howerton, there is no love on your page, you are Joel olsteen. Andy Friscilla, 75 hard was nothing but a gimmick to sell protein powder and alcohol induced energy drinks. The two of you are no different than Tucker Carlson who is no different than Donald Trump or Andrew Tate.

Each of you consumes your audience for personal gain. I don’t condemn you and I hope to know you. You both are very impressive so long as getting a following is impressive. Given the best way to get a following is to put up some naked or raunchy crap, how proud really of your “game” can you be? I do expect to beat you at your own game, not because I need to, but to prove how futile the game is.

Do better: delete your pages. I dare you.

To the rest of the readers, I hope you’ll get offline and find a more joyus life. Beauty is in the eye of the beholder. The greatest and most underutilized text of our scripture

“Anything is possible for he who believes”, if only he believes… I believe in you, whoever you are.

So should you.

-Kevin

Driven by passion

We're not here to follow trends—we're here to build something timeless. With a blend of creativity, strategy, and heart, we help ideas come to life. Every project we take on is an opportunity to learn, grow, and do something meaningful. We treat our clients like partners and our work like craft.

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—Former Customer